Automotive Direct Mail Marketing – A Proven Approach to Marketing

Automotive direct mail is one of the most commonly read types of direct mail. In fact, an article by DM News cites a survey showing that 73% of car buyers respond to direct mail. Why do so many auto dealers and manufactures use direct mail marketing? 1. Direct Mail is Cost-Effective Automotive direct mail campaigns […]

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Why Is It That Automotive Personnel Get Trained Differently in the Modern World?

Why is everybody under the impression that automotive staffs don’t get proper training in the modern world? It is not only automotive staff who don’t get proper training in the modern world, as this phenomenon is happening in nearly every trade you can think of, but is more serious in some trades than others. Nobody […]

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Automotive GPS Units – Practical Technology

Prior to the invention of automotive GPS units, traveling to unknown areas had to be done through reading a map and/or asking for directions. Both methods had problems. For instance, how can one effectively read a map while driving? Map-reading is only best if there is another passenger in the car, which isn’t always possible. […]

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